Moodboards

These moodboards were put together to merely get a 'feel' for some of the themes we may use, in not only our initial project but for our prolonged project to come as well. Each image relates to a particular flavour, whilst Ricky has already created some himself on his blog, his lean more towards the 'retro' themes we are aiming for, whereas mine more reflect the visual style of the flavours.

The above is the 'Smokin' hot' flavour, and the key elements to this are the theme of flames or burning, something which can be adapted into our game designs. The colours then naturally lean towards hues of red or orange.

This one is the 'Roast Beef' flavour and after some discussion we played on the idea of using the Cow as the central theme, a game that is set in a farm and relates to interacting in a humorous way. So in exploring these ideas I went for a rural countryside theme, with the prominent yellows that are linked with the Roast Beef flavour. For some reference and an example of the type of humour we are aiming for this Yazoo milkshake is a great example for its tone and its setting.







The most classic of the Monster Mucnh falvours in the 'Pickled Onion' line. With this flavour alone comes some measure of nostalgia that is seperate from the others, and so the same thought has to go into the designing. I think the key for this marketing to work the emphasis needs to be placed on this flavour as it is considered the 'original' Monster Munch packet that almost everyone has been exposed to. In this way our target audience can be drawn in by this and then later exposed to the other, slightly less known, flavours.