One of our tasks was to observe an advert for Softmints and to understand the design process behind its making. We were tasked with watching the video and to break down its scenes into 'frames'. In this way we were able to work backwards and create the storyboard from the video.
The average amount of 'frames' required for this kind of advertisement is around 15+. This allows for the varied camera angles, the action being performed within a specific scene and some of the establishing shots of the product to be displayed. What I did find interesting about the process was coming to understand the thinking process of how the softmint advert was made. The choice of character, the background design, pace of the story, the selective close ups of the product etc.
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