Animatic

After reviewing Mark's storyboard we started to think about the pace and feel of the animation. To do this we made an animatic with the Flash program, our other group members were assigned to create the colour scheme based on all our research but at the time of making this we had not heard from them so we chose to ignore the colour for the time being. In order to get the timing right and basic gestures in place we drew very loose thumbnails of our characters and didnt concern ourselves too much with detail, our priority was seeing if the advert flowed nicely. There are a few scenes that we making sure were right and they were: the Product being shown clearly in the hands of the user, the chewing action ( we ensured there were three scenes of this to reinforce that element) and the final shot being the product fully visible with room for a tagline on the screen.