Good Adverts, Bad Adverts

After doing some research I came across some adverts that have gained considerable fame with their audiences and I wanted to continue the analysis of the marketing ploys behind them.

The Red Bull adverts have gained considerable fame because of the instantly recognisable animation style. Reminiscent of the Roald Dahl illustrations, their use of minimaly coloured characters often seen against a white backdrop helps to make the viewer instantly aware of what he is watching and what product it belongs to. Animation has its advantages over live action footage because it can follow some of the principals. For example Exaggerating is clearly used throughout the performance of the characters to help sell the humour, something live action would struggle to do so effectively. Also the nature of its simple animation makes it easier to produce multiple shorts in a serial as part of a long marketing campaign. This is an obvious example of how animation has its advantages in the advertisement industry.



There are however good examples of bad adverts, something which i thought would be useful to take a look at. Its good to observe successful adverts to try and understand their success but I think its also important to look at why others have not been successful, that way we know what kind of material has not gone down well with a certain audience in the past. Below are some example of banned adverts.




The reasons for this being banned is obvious, the Character is just too scary and leaves a rather disturbing image in the minds of children. This is a design fault in the production, a misunderstanding of their target audience and its tolerence levels. I think had this advert been 2d animation the design of his character might of worked unchanged beause it would have been less intimidating as the disturbing realistic nature of its skin wouldnt apply to 2d animation, therefore avoiding the design flaw just by changing the process.





This commercial used slapstick humour as its marketing ploy but where others were careful to be restained this advert had a backfiring effect. The use of slapstick violence encouraged some viewers to perform the slapping action on real members of the public, this is an example of how implimenting violence without thinking about the concequences can lead to a failure in a marketing campaign, this is something to consider when choosing to add any form of violence into the animation.